Final Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Final - Research Paper Example how a human body was found burned to ashes inside a room without any apparent cause; and how the rest of the objects in the room remained relatively unaffected. Since then, this phenomenon has been introduced as a possibility. Stories on SHC have been enriched and regenerated due to cases of police officers arriving at scenes of fires where they were able to find half burned bodies which often left only the leg or foot unburned. These cases puzzled them, hence the perpetuation of the SHC phenomenon. Spontaneous human combustion is defined as the â€Å"alleged process of a human body catching fire as a result of heat generated by internal chemical or nuclear action† (Carroll â€Å"From Abracadabra to Zombies†). There have so far been no witnesses for this phenomenon but many stories have been generated about it. The earliest explanations for SHC have been based on an apparent visitation by God and this explanation may have a strong connection with Moses and the burning bush. However, more scientific explanations for SHC have now been presented for our consideration (BBC News â€Å"H2G2†). Author Charles Dickens has used SHC in one of his novels as a cause of death and this has further generated interest on its possibility. Dickens further claimed that he has known cases of SHC and he points out two main cases which have happened over a hundred years ago (Carroll â€Å"From Abracadabra to Zombies†). But non-believers claim that Dickens probably got his idea from the stories of Dupont in his book De Incendiis Corporis Humani Spontaneis. This book points out how a drunken German spontaneously ignited because of his intake of copious amounts of brandy. Immediately, faults in this theory were pointed out when non-believers point out that if drinking plenty of liquor would cause SHC, then there would have been many more reported incidents of the phenomenon. The proposal on alcoholic consumption has actually been debunked by scientists when they explained that

Health Expenditure Poverty Essay Example for Free

Health Expenditure Poverty Essay Condition where peoples basic needs for food, clothing, and shelter are not being met. According to World Bank: Poverty is pronounced deprivation in well-being, and comprises many dimensions. It includes low incomes and the inability to acquire the basic goods and services necessary for survival with dignity. Poverty also encompasses low levels of health and education, poor access to clean water and sanitation, inadequate physical security, lack of voice, and insufficient capacity and opportunity to better one’s life. According to United Nations: Fundamentally, poverty is a denial of choices and opportunities, a violation of human dignity. It means lack of basic capacity to participate effectively in society. It means not having enough to food and clothing a family, not having a school or clinic to go to, not having the land on which to grow one’s food or a job to earn one’s living, not having access to credit. It means insecurity, powerlessness and exclusion of individuals, households and communities. It means susceptibility to violence, and it often implies living in marginal or fragile environments, without access to clean water or sanitation. Type of Poverty: Poverty is generally of two types which are as follow. Absolute poverty Absolute poverty is synonymous with destitution and occurs when people cannot obtain adequate resources (measured in terms of calories or nutrition) to support a minimum level of physical health. Absolute poverty means about the same everywhere, and can be eradicated as demonstrated by some countries. Relative poverty Relative poverty occurs when people do not enjoy a certain minimum level of living standards as determined by a government (and enjoyed by the bulk of the population) that vary from country to country, sometimes within the same country. Relative poverty occurs everywhere, is said to be increasing, and may never be eradicated. Psychological Cause of poverty Poverty is regarded as a vicious circle. It is the product of different causes. Some of the thinkers have attributed it to a single cause but as poverty is a multi dimensional problem, multiple factors are responsible for it. According to hennery George, the main cause of poverty is the personal ownership and monopoly of individual on the land. He writes â€Å"in great cities where land is so valuable that it is measured by foot you will find extreme of poverty and of luxury.† Marx said the main causes of poverty are the exploitation laborers by the capitalists. Malthus said, poverty increases because of the fact that, while the food production increases in arithmetical progression, the population increase in geometric progression. These views lay emphasis on a singular cause of poverty but modern social scientists consider that poverty is the result of multiple factors. Personal factors: Personal factors play important role in economic status of a person. In this modern scientific era, one may not believe in the fate but no one can deny the importance of personal capacity and efforts in his life style and life pattern. The important personal factors cause poverty is as follows. i) Sickness: Due to sickness a person is unable to work or his income decreases. A major portion of his income is spent on the cure of the diseases. Sickness increases poverty. Hunter has rightly pointed out that â€Å"Poverty and sickness form a vicious partnership each helping the other to add to the miseries of most unfortunate of mankind.† ii) Mental disease: Mental disease and frustration also increase poverty. Owing to this, a man looses the balance of his mind by which he is incapable of doing anything. So his family becomes poor and it aggravates poverty. iii) Accident: Accident of any kind may make a person incapable of working, as a result of which he becomes a parasite on society or his income decreases. When income decreases poverty increases. iv) Idleness and extravagance: India is a rich country inhabited by poor. Idle and lazy persons do not work although they are able to work. Hence they remain poor. There are also extravagant persons who can waste any amount of money in no time. So the cause of poverty is not the lower income but excess of expenditure over income. Such persons also spent lavishly during festive occasions like marriage ceremony, many social religious festivals etc, and they always remain poor. v) Demoralizations: Due to lower morale some person are addicted to drinking, prostitution, gambling and other social evils. Such persons spent high proportion of their income on these evil habits and finally become pauper. Biological factors: Rapid growth of population is one of the most important causes of poetry. Malthus has pointed out that the geometric progress of population is the root cause of poverty. Due to the development of medical science, reduction of famine, control of epidemics and natural calamities death rate has decreased. At the same time birth rate has not been effectively controlled. If a man has too many children his standard of living is definitely lowered and he becomes relatively poor.† Besides, other factors like the power of fertility of Indian women, early age of marriage are also indirectly responsible for poverty. Global Distribution of Resources Many experts agree that the legacy of colonialism accounts for much of the unequal distribution of resources in the world economy. In many developing countries, the problems of poverty are massive and pervasive. In recent decades most of these countries have tried to develop their economies with industry and technology with varying levels of success. Some nations have become fairly wealthy, including the Republic of Indonesia, Malaysia, Singapore, South Korea, and Thailand. Many developing countries, however, lack essential raw materials and the knowledge and skills gained through formal education and training. They also often lack the infrastructure provided by, for example, transportation systems and power-generating facilities. Because these things are necessary for the development of industry, developing countries generally must rely on trade with developed countries for manufactured goods, but they cannot afford much. Some social scientists argue that wealthier developed countries continue to practice a form of colonialism, known as neocolonialism. The affluence of these countries is based to a large extent on favorable trade with the developing world. Developed countries have been able to get inexpensive natural resources from poorer countries in Asia, Africa, and Latin America, including oil for power, ores and minerals for manufacturing durable goods, and manufactured goods made by low-wage workers in factories operated by multinational corporations. This practice contributes to the dependency of poorer countries while not raising their standards of living. Economical factors: The most fundamental cause of poverty is economics. The important economical factors are as follows. i) Backwardness of agriculture: Indian Agriculture is carried on with primitive techniques. Due to the absence of modern machines, tools, implements, improved seeds, manures, inadequate irrigation facilities, constant fragmentation of land and exploitation by the landlords etc. Agricultural production hampers to a great extent. Besides these our agricultural system is not sufficient to provide adequate number of jobs or better price for agricultural products. This increase poverty among the rural farmers. ii) Slow and defective industrialization: In India industrialization is taking place at a snail’s pace, due to inadequate finance, paucity of skilled and technically trained personnel, irregular supply of power and raw materials etc. Therefore it is not possible in India to provide employment in large scale tot he persons who are willing to work. Further the concentration of industries in urban areas also deprives the rural poor from getting employment in industries. iii) Unequal distribution: Distribution of wealth is unequal in India. Wealth is mostly concentrated in the hands of a few. These people after an optimum of investment keep the wealth in iron chests. On the other hand, the people who would have invested it for productive purpose do not get it. This leaves a majority of population in this state of unemployment. iv) Unwise economic policy: Indian is rich in respect of natural resources, but poor in making proper utilization of it. Till now we are not able to make optimum utilization of resources as a result of which it remains unutilized or misused. Sometimes due to defective policy of the government people remain poor. Psychological effects of poverty Psychological research has demonstrated that living in poverty has a wide range of negative effects on the physical and mental health and wellbeing of our nation’s children. Poverty impacts children within their various contexts at home, in school, and in their neighborhoods and communities. Poverty is linked with negative conditions such as substandard housing, homelessness, inadequate nutrition and food insecurity, inadequate child care, lack of access to health care, unsafe neighborhoods, and under resourced schools which adversely impact our nation’s children. Poorer children and teens are also at greater risk for several negative outcomes such as poor academic achievement, school dropout, abuse and neglect, behavioral and socio emotional problems, physical health problems, and developmental delays. These effects are compounded by the barriers children and their families encounter when trying to access physical and mental health care. Economists estimate that child poverty costs an estimated $500 billion a year to the U.S. economy; reduces productivity and economic output by 1.3 percent of GDP; raises crime and increases health expenditure Poverty and academic achievement Poverty has a particularly adverse effect on the academic outcomes of children, especially during early childhood. Chronic stress associated with living in poverty has been shown to adversely affect children’s concentration and memory which may impact their ability to learn. The National Center for Education Statistics reports that in 2008, the dropout rate of students living in low-income families was about four and one-half times greater than the rate of children from higher-income families (8.7 percent versus 2.0 percent). The academic achievement gap for poorer youth is particularly pronounced for low-income African American and Hispanic children compared with their more affluent White peers. Poverty and psychosocial outcomes Children living in poverty are at greater risk of behavioral and emotional problems. Some behavioral problems may include impulsiveness, difficulty getting along with peers, aggression, attention-deficit/hyperactivity disorder (ADHD) and conduct disorder. ïÆ'ËœSome emotional problems may include feelings of anxiety, depression, and low self-esteem. Poverty and economic hardship is particularly difficult for parents who may experience chronic stress, depression, marital distress and exhibit harsher parenting behaviors. These are all linked to poor social and emotional outcomes for children. Unsafe neighborhoods may expose low-income children to violence which can cause a number of psychosocial difficulties. Violence exposure can also predict future violent behavior in youth which places them at greater risk of injury and mortality and entry into the juvenile justice system. Underresourced schools in poorer communities struggle to meet the learning needs of their students and aid them in fulfilling their potential. Inadequate education contributes to the cycle of poverty by making it more difficult for low-income children to lift themselves and future generations out of poverty. Violence According to experts, many women become victims of trafficking, the most common form of which is prostitution, as a means of survival and economic desperation. Deterioration of living conditions can often compel children to abandon school in order to contribute to the family income, putting them at risk of being exploited, according to ECPAT International, an NGO designed to end the commercial sexual exploitation of children. For example, in Zimbabwe, a number of girls are turning to prostitution for food to survive because of the increasing poverty. In one survey, 67% of children from disadvantaged inner cities said they had witnessed a serious assault, and 33% reported witnessing a homicide. 51% of fifth graders from New Orleans (median income for a household have been found to be victims of violence, compared to 32% in Washington, DC (mean income for a household

Scientific Advancements in Medical Technology

Scientific Advancements in Medical Technology Alice Wyatt Scientific advancements 3D printers are used for many things including medicine to guns and other illegal items. Scientists have created a new 3D printer inspired by terminator 2. This means that it will work 100 times faster than the normal 3D printer and can make items in minutes rather than hours. Many people are happy because technology is being advanced. â€Å"Freaking awesome tech. This will also allow shapes to be designed and built that are impossible with current methods.† Said by Funcrew on the guardian website. This shows that many of the public are having positive thoughts about the new technology that is being produce and how it is shaping the world and how we are using the technology in everyday life, it also shows how this new technology will allow us to do things we couldn’t before. 3D printing is used in many different ways and one is being a part of the dental industry and being used by dentists so that they can poke and prod and them and to show the patients what is going on in their own mouth and explain procedures that they may go through. Many people are not understanding why we need a more expensive models just to show patients procedures. â€Å"Do they need a new, presumably more expensive, model just for the purpose of explaining procedures to patients?† said by Pollik. This shows that although many people have positive thoughts the other half of the public have negative thoughts and don’t understand why the technology is being used and the technology we use now is just as good and is not as expensive as the new technology coming onto the market. These negative attitudes make people jump onto these attitudes and start to criticise the technology and result in the technology not getting brought, however the positive attitudes may make celebrities and other famous people to accept these technologies resulting in a lot of people wanting this new technology and making the sales go very high up. The debate about 3D printers at the moment in who actually buys these as if it is criminals who buys these to make guns and other illegal items, this could mean in the criminals running wild and being able to make many, many items in just a week, this could cause a lot of problems throughout the world. Whether as the 3D printers that are used for medical advancements or in certain business industries are useful and therefore there is no debate on using 3D printers in these terms, it is just when the 3D printers are not used for good things, this then results in the society not looking the new technology when it is being used for bad things. These issues that the public has about the 3D printers are not important enough to stop any development of the 3D printers. This is because the 3D printers are more or less being used for the health and wellbeing of the public in the NHS with medical issues and dentistry issues and also in the different industries of business, and are only ever rarely used by criminals for illegal ideas. 3D printers are used a lot to help people and explain to people things that they can’t see themselves. People’s perception of 3D printers can be improved by the government and businesses taking the 3D printers of the market to the public and just letting businesses or the NHS being able to buy these this would result in criminals not getting a hold of the 3D printers and the public can stop worrying about what they will do with them. People’s perception would also change about 3D printers if they cost a bit less to buy as they k now that the NHS and other businesses will be buying these things for experiments and the public know that buying expensive equipment in the NHS means that they won’t have money to do other things as they don’t have money as it is. Bibliography: What are the pros and cons of MRI scans?  M Billingsley – 15th March 2012  http://doc2doc.bmj.com/forums/open-clinical_radiology_pros-cons-of-mri-scans  [Accessed on: 13/03/15] What is a Heart MRI?  Brain Krans – 26th June 2012  http://www.healthline.com/health/heart-mri#Overview1  [Accessed on: 13/03/15] Medical Applications for 3D printing: Current and projected uses, C Lee Ventola – October 2014  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4189697/  [Accessed on: 18/03/15] Gartner says uses of 3D printing will ignite major debate on ethics and regulation, Conn Stamford – 29th January 2014  http://www.gartner.com/newsroom/id/2658315  [Accessed on: 19/03/15] What are the ethical issues surrounding gene therapy?  March 16th 2015  http://ghr.nlm.nih.gov/handbook/therapy/ethics  [Accessed on: 19/03/15] Scientists create Terminator 2-inspired 3D printer, Hannah Devlin – Thursday 19th March 2015 – 18:45  http://www.theguardian.com/science/2015/mar/19/scientists-create-terminator-2-inspired-3d-printer  [Accessed on: 19/03/15] Smile! Meet the 3D printer churning out teeth, nerves and gums for dentists, Stuart Dredge – Monday 16th March 2015,  http://www.theguardian.com/technology/2015/mar/16/3d-printer-teeth-nerves-gums-dentists  [Accessed on: 19/03/15]

History as We Leave It :: History Historical Essays

History as We Leave It Literary description always opens onto another scene set, so to speak, "behind" the this-worldly things it purports to depict. --- Michel Beaujour, "Some Paradoxes of Description" When I was very young, my grandmother told me that my great, great grandfather came to northern Minnesota in the 1890s and settled the small town we lived in, Askov. She said that he was a very brave pioneer who tread across unknown territory, and no one had ever lived on that land before. I pictured my ancestors arriving here and finding nothing but animals that they had to fight away — like they were the only people around for miles until other people came to join them. Until they arrived, Minnesota was a land untouched, unconquered and uncivilized. I never heard of Indians, or that they had once inhabited the land — even my teachers hardly mentioned them in elementary school. I thought they were just fictitious characters on Saturday morning cartoons until I eventually learned that they were real and once inhabited the land. As illustrated in the story that my grandma told me, how we tell our stories have an impact on the history we leave; how we talk about the Nativ e Americans (or fail to talk about them) influences history and how we leave it. The most raw accounts of how people tell their stories is in personal letters where they feel free to use their own words and thoughts, thinking that their words have little effect on the ones reading them or the world around them. Consider the excerpt from a letter written by Sophie Bost, a white settler in Minnesota during the Minnesota Uprising in 1862: And then there are these Indians! I would really like to know where they are after all the scare they’ve given us! [. . .] I dreamed night before last that my children were butchered before my eyes [. . .] and I had taken them into my bed and was sleeping with an arm under each one, [as comfortable] as though I had been massacred myself. [italics mine] (Bowen 214) The words â€Å"butchered† and â€Å"massacred† show the fear she carried about Indians and exasperation about how she and her husband were going to protect their children. I do not doubt that living in those times must have been terrifying for anybody. In other words, Indians could just as easily have used the words â€Å"butchered† and â€Å"massacred† to describe white attacks upon them.

Ben Bernanke and Sub-prime

Considering Ben Bernanke’s statements and economic forecast one year later, the downside has occurred. He mentioned the effect of consumer confidence and attitude about the possibility of inflation. Since that forecast was made attitudes across the board have shown no confidence in an economic upturn, or at least a belief that the economy is less than stable. The federal government has responded with the Economic Stimulus Package designed to increase consumer and business spending. The Stimulus Package will put actual dollars into the hands of consumers hoping to cause a real increase in consumer spending.Bernanke stated that business capital expenditures should at least remain stable. However, an extra push was given in the form of additional tax writeoffs for large capital expenditures. In other words both consumer and business spending were leveling off or decreasing and needed a boost. Gas prices have remained unstable, rising and falling by nearly $1 per gallon in many ar eas. This constant fluctuation makes it difficult to assess the long term affect of gas prices on the economy. However, gas price fluctuations may not be as large of a downside as some other issues in the economy.Consumers can shop long distance without using any gasoline. With the internet people can shop online eliminating to drive across town for a day of shopping. Employment and trade deficits continue to be of concern to economists, however these issues have been overshadowed by continuing developments and downturns in the housing and mortgage industries. The Downside At the time of the 2007 economic forecast, the housing market had already entered a slump. Bernanke stated that the subprime effect may be contained. However, that has not been the case.The subprime debacle has remained in the headlines under many terms including: the housing crisis, the subprime mortgage mess, the foreclosure crisis, and the credit crisis. The housing crisis began after the price and sales boom i n 2005. As housing prices began a rapid decline over one year, it became evident that the problem was due in part (if not in full) to the recent developments in the subprime mortgage market. Many subprime mortgages had adjustable rates which were unaffordable when the rate adjustment increased those monthly mortgage payments.This was compounded by the fact that housing prices had begun a rapid decline. There was no way for homeowners to get out of those rising payments either by selling or refinancing. Homes no longer had the equity or value that they were expected to have. The Spillover and Its Affect The first spillover from the housing price decline was directly to the subprime mortgage market. Two years after the housing market meltdown, it has been discovered that the entire subprime market was the result of the collective genius of Wall Street investment firms.Subprime mortgages had become a complex range of securities including bonds, hedge funds, mortgage-backed securities, collateralized debt obligations (CDOs) and other such terms that we now hear everyday on the news. Many have found that their personal investments – pensions, IRAs, as well as bank and corporate investments were heavily invested in subprime mortgages at least indirectly. What has resulted is a breakdown of the financial markets, both in the United States and internationally.Daily news reports show that international investors and banks have been exposed to or involved in the U. S. subprime markets. Credit ratings on many investments have been lowered to the point of declaring some bank securities worthless. When banks have no collateral to borrow against, they have no funds to lend to their banking customers, even the ones with good credit. When investment houses get lower credit ratings, the value of a shareholder’s’s investments becomes worthless as well. As a result, the U. S.dollar has lost footing against foreign currencies. This caused the government and t he Federal Reserve to step in and literally change the way they put money into the economy. Until very recently, the Federal Reserve, the U. S. Central Bank, did not lend money to Wall Street investment firms. Realizing that the developments in the subprime market and the widespread use of subprime mortgages as investment vehicles, the Federal Reserve has come to understand that the subprime mortgage industry is at the very heart of our economy.Changing key interest rates several times did not help, so the Fed had to put money into the area that is most likely to bring the economy into a recession. In other words, there has been a change in the banking and financial systems. Lending and borrowing fuel buying and selling, and saving and spending in the economy. Commercial deposit banks are no longer the primary source of capital to businesses and consumers, but investment banks are. To support this new source of business the Federal Reserve has begun lending to investment houses by t he same means that it lends to banks – through short term loans.Investment houses have also began offering smaller consumer based deposit and credit products such as money market deposit accounts and credit cards available at many major investment brokerages. Analysis and Conclusion The reason for the subprime spillover into other segments of the economy is because the economy and the way it operates is shifting. The U. S. economy, and the international economy may no longer be bank based. As governments begin to privatize certain operations, the way these organizations seek funding or capital becomes a private matter.For example, when the Unites States government chartered private companies Fannie Mae and Freddie Mac to essentially operate the mortgage market, Fannie and Freddie raised capital on the U. S. financial markets as opposed to borrowing through banks. Right now the U. S. is at the downside of a bank based economy. What the upside will be is the complete shift to a n investment based economy. As the Federal Reserve continues to support the investment houses, those will become our deposit institutions of the future. Once that shift is complete, the economy will stabilize and grow, even though it will be completely different.

No Situational analysis SWOT analysis is the most viable tool for analyzing the situation and developing a marketing plan.Advertising We will write a custom case study sample on No-Goat Smelling X5 specifically for you for only $16.05 $11/page Learn More Strengths The company has a strong financial position and an active research and development department. The strengths of the proposed deodorant include being the first in the market. There is good scope for scalability of the product acceptance, which would enhance the brand image and market share. The product promises freshness for up to five days besides being presented by the reputable Airmount Company. Weaknesses The company has to create a sustainable logistics and distribution channels in order to meet the market demand. The main weakness is the fact that a brand new idea may be not be convincing for the senior segment of society, as they tend to be reluctant to change. Besides, the narrow product line, with limited distribution channels at the beginning, would restrict the customers from accepting the product. Threats The main threats facing the proposed ‘No-Goat Smelling X5’ deodorant is presence of competitors providing similar or nearly similar product at low cost. For instance, the Procter and Gamble Company controls 37.7% of the beauty products market and recorded an annual turnover of $488.5 million at the end of the 2013 financial year.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, the Uniliver Company controls 18.6% of the total market share and recorded an annual turnover of $245.8 million at the end of the 2013 financial year. In addition, the Lever Brothers Company controls 11.3% of the market share and recorded an impressive turnover of $149.2 million at the end of the 2013 financial year. In addition, the Airmount Company may n ot be able to change the product features according to changing external environment and needs of the customers, since the US product patent policy may limit it. Opportunities The new ‘No-Goat Smelling X5’ product may facilitate revenue growth for the Airmount Company upon acceptance by the target market.The company may also take advantage of the market demographics to create multiple brands for the male and female customers. Marketing strategy Marketing strategy is essential before actualizing projections of a blue print of a marketing plan. As a matter of fact, this plan functions on the margins of informed decision making based on comprehensive research on viability and sustainability. In the overcrowded cosmetics industry, product positioning is directly linked to the success in the short and long term, especially for a new product such as the ‘No-Goat Smelling X5’ deodorant. Adopting a First-Mover Strategy, the Airmount Company will position this produ ct as the first of its kind in the market. Through a defined delivery channel and strong media marketing, the company will revolve on quality maintenance to support the leading marketer status. In the process, focus will be directed to the most competitive price and what the customers are able and willing to pay.Advertising We will write a custom case study sample on No-Goat Smelling X5 specifically for you for only $16.05 $11/page Learn More Besides, the company may develop multiple brands of the product that targets the adolescents, female, and male market segments (Kotler Keller, 2012, p. 19). Despite the crowded market, the product will be marketed as first of its kind. In order to achieve this aim, demographic differentiation will be based on income supported by strategic packaging and series of relevant marketing campaigns, as the best approach towards commanding a price premium. As a result, the fair pricing mechanism, among other factors, will posi tively skew competitive advantage in favor of the Airmount Company. In addition, the company will have to recruit distribution agencies across the market regions and well trained marketers for this product (Kotler Keller, 2012, p. 29). In order to diversify market operations, the Airmount Company may create multiple brands from the same product with different coloration, scent, sizes, and packaging (Harrison St. John, 2010, p. 43). This will create an environment of own competition and block other competitors from encroaching into the company’s market (Dagnino Rocco, 2009, p. 31). These sub-products will be differentiated by features, prices, and difference in quality. As forecasted in the market research, this strategy will be successful towards dominance as it offers variety of options to consumers, while at the same time maximizing benefits of economies of scale (Harrison St. John, 2010, p. 32). Since cosmetics market has low entry barriers, the ‘No-Goat Smelling X5’ product is likely to reap from the experimenting consumers as the product may appeal to the young generation who are often willing to try new products. The high-end and the low-end varieties will target the high and low income earning consumers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With the high-end and low-end varieties in the market, little room will be available for competitors to create a third product based on quality (Rossiter Bellman, 2005, p. 45). Thus, when properly implemented, the company will reap major returns on the upper-end and lower-end of the male cosmetics market. The Airmount Company should introduce the aspect of appealing to ideals of the target population by contracting a popular celebrity as company’s products image. Through recommendations of such celebrity or a popular public figure, the target consumers would be persuaded to try out the ideal product recommended by their favorite celebrity. The marketers of the ‘No-Goat Smelling X5’ product should also include catchy advertisement short messages that appeal to male and female sexuality such as ‘vitality in totality’. In the aspect of self-concept, marketing strategies for the ‘No-Goat Smelling X5’ should be based on idolizing the male pe rson as an equal user of its products. Financials Budget for the marketing plan Cost Quantity Total Cost Equipment Cost $5,000 10 $50,000 Advertisement Posters $10 10,000 $100,000 PA System Hiring $1,000 5 $5,000 Personnel Hiring $3,000 20 $60,000 Advertisement Media $10,000 $10,000 Total Cost $225,000 The financial implication of implementing the above marketing strategy includes active advertisement in the traditional media such as television and newspapers. Besides, the Airmount Company will have to embrace social media in promoting the ‘No-Goat Smelling X5’ product. Controls In order to move the ‘No-Goat Smelling X5’ brand forward, it is critical to adopt the localization strategy that directly appeals to different target markets. The Airmount Company should remain the organization that has localized its means of production and marketing to capture different customer bases. The localization strategy will help in triangulation o f the â€Å"how†, â€Å"where†, and â€Å"what† of management strategies, since it focuses on a specific market. It involves the identification of the unmet customer needs, examining and deploying potential enablers in new converging innovative technologies, and identifying capabilities to ensure that the needs are met (Harrison St. John, 2010). The above elements should then be integrated in a marketing communication plan that runs continuously within the stipulated marketing timetable. References Dagnino, G., Rocco, E. (2009). Competition strategy: theory experiments and cases (1st ed.). New York, NY: Routledge. Harrison, J., St. John, C. (2010). Foundations in strategic management. Ohio, Oh: South Western Cengage Learning. Kotler, P., Keller, K. (2012). Marketing management. (14th ed.). New Jersey, NJ: Pearson Prentice Hall. Rossiter, J. R., Bellman, S. (2005). Marketing communications: Theory and applications. New York, NY: Prentice Hall.

German Verbs - wissen - to know - conjugated

German Verbs - wissen - to know - conjugated In the following chart you will find the conjugation of the irregular German verb  wissen  (to know). Although it is not a modal verb, the conjugation of  wissen  follows the same pattern as the modal verbs. Like the modals, and unlike normal German verbs,  wissen  has the same form for  ich  (1st person sing.) and  er, sie, es  (3rd person sing.). German, like many other languages, has two different verbs that can correspond to the single English verb to know. Like Spanish, Italian and French, for example, German makes a distinction between knowing or being familiar with a person or thing (kennen) AND knowing a fact (wissen). The verb  wissen  is a stem-changing verb. That is to say, the infinitives stem vowel  i  changes to  eiin all the singular present tense forms (weiß), and to  u  in the past participle (gewusst). In many ways, as we said above, it behaves like a modal verb. Except for  ihr wisst  (formerly  wißt), spelling reform has not affected  wissen,  so you should note that its singular forms are still spelled with an ess-zett (ß, except in Swiss German), while the plural forms use a double-s (ss). This verb chart uses  the new German spelling  (die neue Rechtschreibung). Wissen Conjugations PRSENS(Present) PRTERITUM(Preterite/Past) PERFEKT(Pres. Perfect) SINGULAR ich weiI know ich wussteI knew ich habe gewusstI knew, have known du weityou know du wusstestyou knew du hast gewusstyou knew, have known er/sie weihe/she knows er/sie wusstehe/she knew er/sie hat gewussthe/she knew, has known PLURAL wir/Sie/sie wissenwe/you/they have to wir/Sie/sie wusstenwe/you/they knew wir/Sie/sie haben gewusstwe/you/they knew, have known ihr wisstyou (pl.) know ihr wusstetyou (pl.) knew ihr habt gewusstyou (pl.) knew, have known Sample Sentences/Idioms Er weiß Bescheid.He knows all about it. (Hes been kept informed.)Weißt du, wann der Bus kommt?Do you know when the bus is coming?Ich habe nicht Bescheid gewusst.I didnt know a thing about it. Related Pages The 20 Most-Used German VerbsRanked by frequency of use. With conjugations and examples. German for BeginnersOur free online German course!